Amazon creative and ecommerce content
Content that helps shoppers make the next decision.
Good creative does more than look right. We connect brand storytelling, shopper questions, and retail requirements to build product content that supports the path to purchase.
Start with the shopper's questions
We review the brand, product, audience, and existing retail content to identify what shoppers need to understand. Search and channel insights help the team decide which messages should lead.
The output: a content brief with a clear message hierarchy.
Give each asset a job
Product images, A+ Content, Brand Stories, and Storefronts play different roles. We plan the story across those placements so shoppers can understand product benefits, compare options, and explore the brand.
The output: a coordinated asset plan for the retail experience.
Build within the brand and the channel
We translate the content brief into retail-ready creative, keeping the brand recognizable while accounting for placement requirements and how the work will be viewed on smaller screens.
The output: a consistent set of assets prepared for the intended placements.
Connect creative performance to the business
Content decisions belong alongside account and media decisions. We use the available performance evidence and shopper insights to prioritize the next round of improvements.
The output: a practical content improvement roadmap.
Growth in practice
Odele: education-first content meets full-funnel media
For Odele's Amazon launch, we created education-first content and connected it with Sponsored Ads and DSP. The broader program combined about 20 ASINs with search insights from Target and Ulta.
Common questions
What types of content can you create?
Our design and content work includes Amazon product images, A+ Content, Brand Stories, and Storefronts. We define the asset scope around your assortment and retail needs.
Can you work with our existing brand team?
Yes. We work within your brand direction and connect creative with the account and media teams responsible for retail performance.
Talk about your retail content
Let's connect the next opportunity to a clear plan.
Talk about your retail content