Why Walmart?
Experience dynamic growth and lower competition on the second-largest U.S. retail site.
Voyageur Group's strategic partnership aims to dominate your category and explore in-store opportunities.
Merchandising
-
Ensure pricing is aligned to Amazon pricing to remove the risk of ‘Brand Health’ issues on Amazon.com
-
Align promos to Amazon Promos. When launched, prioritize coupons or non-triggering promos for Amazon’s pricing algorithm
-
Syndicate reviews with Bazaar voice sampling program; add enhanced content with Syndigo if desired.
Consolidate Reseller listings and enforce brand protections on the platform.
Advertising
-
24/7 Bid Optimizations for rapid gains and efficiency of spend
Dayparting for prioritized ad spend
-
Creative Services in-house for enhanced advertising launch and customization
Cross-brand advertising & trade-up strategy with defense built-in
-
Powerful reporting dashboards with permanent history for better decision making and insights going forward
Close partnership with the Walmart Connect team for early access to new products and strategic support
Strategy + Operations
-
Building a strategy that works with Amazon rather than stealing share from one marketplace to another.
Drive incremental sales
-
Forecasted sales and advertising by week for accountability and insights for always-on improvement beyond your goals
-
Long-term forecasting and weekly replenishment recommendations for inventory