Let’s talk Target

Maximize your brand's impact in the Target ecosystem with our expert management, cutting-edge retail strategies, and streamlined operational solutions.

Full Service

Connecting Commerce + Media + Supply chain with the most comprehensive broker services in existence.

Sales Representation

  • Sales Strategy and Representation
  • Connecting Merchandising and Brand Goals to unlock growth
  • Buyer & Merchandising team relationship management
  • Product, Price, Placement, & Promo strategy
  • Line review & assortment planning

Advanced Account Management

  • Deep insights into Target supply chain
  • Proactive and future looking management of inventory, gross margin performance, sales, etc
  • Weekly Inventory and allocation management

Roundel / Retail Media

  • Target Product Ads campaign management in Roundel Media Studio
  • Managed Services Management – strategy, execution, and campaign management
  • Proprietary reporting & insights
  • Programmatic Ad Planning & Buying

Financial Management

  • Retail Accounting forecasting and reconciliation
  • JBP Margin Management
  • Chargeback oversight
  • Vendor Income

Roundel – Target Retail Media

Bringing decades of Roundel Experience and best-in-class tech to your brand

Target Product Ads

  • Build and manage TPA campaigns in Roundel Media Studio
  • Continuous bid & budget optimization toward your brand’s goals
  • Connecting TPA investment to merchandising, sales, and seasonal goals
  • Transparent reporting with actionable insights
  • Share of voice tracking and management at the keyword level

Display, Social & Roundel Managed Services

  • Annual Planning
  • Campaign Planning & Execution
  • In-flight campaign optimizations
  • In-flight AND end of campaign reporting
  • Merchandising & Retail Strategy alignment
  • Roundel team relationship management
Proprietary reporting for deeper and more actionable insights

Programmatic

  • Hands on key campaign management of Programmatic by Roundel via The Trade Desk
  • Activate Target’s first-party audiences across a variety of publishers
  • Optimize creative and placements across display, video, and CTV

Advanced Account Management

Unlocking sales and margin growth through precision retail operations.

Financial Planning & Retail Accounting

  • Build custom omnichannel P&Ls to assess profitability & gross margin planning
  • Reconcile retail deductions, chargebacks, and vendor income
  • Translate retail terms and accruals into clear financial strategy
  • Deliver scenario-based planning to evaluate pricing, cost-of-goods, and promo impacts

Supply Chain Optimization

  • Identify bottlenecks and implement targeted fixes across retail fulfillment and logistics.
  • Reduce chargebacks, and late shipment fines through proactive compliance
  • Advise on freight strategies and distribution network design to improve flow-through
  • Consulting on pack sizes, case packs, and warehousing alignment for Target specific needs

Demand Planning & Inventory Strategy

  • Lead long-range demand forecasting aligned to marketing, promotional, and seasonal calendars
  • Bridge gaps between supply, retail demand, and production with real-time forecast tuning
  • Create forward-looking inventory coverage models to prevent stockouts and overstocks
  • Inventory analysis and management in partnership with Target team

Joint Business Planning (JBP)

  • Lead annual and quarterly business planning with Target 
  • Craft compelling growth and gross margin stories supported by data, and category trends
  • Integrate JBP planning with marketing, trade, and media investment strategies

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